Off Page Optimization Techniques

Off-Page Optimization means optimizing the website off the page. Off-Page Optimization can also be called as off-page seo. Off page optimization is one of the seo techniques.

The following are the some of the off-page seo techniques followed to get more page rank and to improve number of visitors and to improve position of the website in search engine results pages (SERP) of the major search engines like Google, yahoo, msn, altavista etc.

• Submission of the website in to major search engines.
  
• Submission of the website in to the directories that maintain global database.
  
• Submission of the website in to general directories with more page rank.
  
• Submission of the website in to country specific directories.
  
• Submission of the website in to product specific directories.
  
• Submission of the website in the forums.
  
• Submission of the website in the classifieds.
  
• Article submission of the website.
  
• Advertising in the social networking websites like orkut, yahoo groups etc
  
• Maintaining in bound links for the website.
  
• Introducing hyperlinks with in the content of the page.
  
• Maintaining in bound links from the websites with different page rank.
  
• Maintaining one-way (regular), two-way and three way links in the website.
  
• Maintaining the outbound and inbound links to and from the websites containing relevant information.
  
• Site map submission in google webmaster tools.
  
• Reducing the page loading time of the website.

Off page optimization is one of the most important seo technique used to improve the position of the website in search engine results. Link building is the part of off page seo. Link building means exchanging links with the other websites, by submitting the website in to major search engines and directories that maintain global data base. We can improve the position of the website by putting links from the content of website in to websites containing related information. We can also improve the position of the website by maintaining links from internal pages of the website. we have to make hyperlinks for the targeted keywords in content.

Anchor-Text Optimization:

Anchor-Text Optimization is one of the terms in off page optimization. It starts with keyword analysis after targeting keywords were found we have to use those words in the content of the web page. Hyper linking the targeted keyword to another web page is known as anchor text optimization.