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Wednesday, January 7, 2009

Search Engine Optimization - What is SEO, How Search Engines Work, Major Search Engines.

Search Engine Optimization (SEO) is often considered as more technological part of Internet marketing. SEO is useful in promoting of sites and it requires some knowledge –like HTML, etc. SEO is also known as SEO copyright because the technique that is used for promoting sites in search engines like Google, msn, Yahoo deals with content. SEO is also an activity of optimizing net pages.

SEO it does not automatically guarantee if you ignore basic rules, this definitely will not go unnoticed i.e to get into the top 30 results in Google for a particular keyword, the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

SEO is to increase the traffic to a website but SEO is not advertising. Result may include in paid search but main basic idea behind SEO is to get good placement in result not for pay.

How Search Engines Work?

Although technology advanced rapidly, search engines are far from intelligent from humans. Search performed several like– crawling, processing, retrieving, indexing, and calculating relevancy.

Search engines crawl the Web for what we looking for. The software we use, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders track links from one page to page and index everything they find on their way, it is impossible for a spider if an existing page has been modified. Sometimes crawlers will not useful in this case. All Web sites should be tested using a site maintenance tool in order to catch errors in operation before broadcasting you site visitors. HTML errors can hold back a search engine spider's ability to index a site, it to be viewed in a manner different from how it was intended.

After crawled a page, index its content. The indexed page is placed in a giant database, from which we can retrieve it. The process of indexing is to identify the words and expressions. Search engines describe about the page and assign the page to particular keywords. They might not get the meaning of a web page help them by optimizing it, to get higher rankings.

Differences Between the Major Search Engines

The basic principle of process of search engines is all almost, the minor to major differences between results. For different search engines different factors are important. If we want to conquer major search engines, like different stuff we should optimize them carefully.

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