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Wednesday, November 5, 2008

Keyword Research Tool

Keyword Research Tool

Keyword Research Tool collects keywords from search engines and gives a search related statistics. Keyword Research Tool maintains a Global Premium database contains over 4.4 billion keyword searches means on which keyword phrases people are searching for products or services which helps you to improve your available search engine traffic.

The reason for this is if your web page does not have keywords (Search queries) that the users are using your website will get less ranking in SERP (Search engine results pages) and for finding the relevant keywords to use in PPC (Pay Per Click) campaigns like google adwords and yahoo search engine marketing gives better coverage and increases the ROI (Return on investment) and we can target keywords individually setting CPC (Cost Per Click) rates to match each term. Using this research tool you can generate higher conversions.

The main features of keyword research tool are:

  • Huge keywords list.
  • Keyword Research.
  • It returns a variety of misspelled keywords and by targeting popular misspelled search terms we can increase traffic.
  • KEI analysis: (KEI) Keyword Effectiveness Indicator using this we can know how the competition of search term differs.
  • For finding relevant keywords and relevant search phrases that you are not targeting
  • Seasonal Search Trends: search queries will be provided in a graphical format to identify seasonal search trends for last one year.
  • Keyword Density Tool: It gives the density of a keyword of a particular page in a website.
  • Cross Reference Tool: It can be applied on the competitor’s website to check the keywords that they are using and compare those keywords with the keywords that you are using on your website.
  • Translation: Keywords in one language can be changed in to another if they are from the following languages English, Spanish, German, Italian and Dutch.
  • Crawl for Related Terms: for a particular keyword crawl returns the related keywords from the first 100 pages.

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