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Wednesday, January 7, 2009

Title Tag - Title Tag Optimization, Title Tag Importance, Tips to Write Title Tag.

TITLE Tag

Writing the title tag is the most important technique of content management of search engine optimization.
•Using a proper title tag visitors get search results on a search engine
•Search engine spiders are inclined to give some credit to title tags for indexing purposes

With effective, meaningful and relevant “Title Tag” you can drive visitors to your web site.

Most of the web developers ignore the significance of the ("<"title">") title tag. However, according to HTML standards and specifications employing of title tag ("<"title">") is compulsory; we see many number of web sites (web pages) do not follow the standard of employing title tag.

Title tag ("<"title">") provides us a chance to spell out the content of our web site (web pages) pages. Briefly title tag is an over view or snap shot or name of our particular web page. It tells the significance of the content which is present in our web pages. More over search engines and search engine crawlers can interpret these html tags and they can crawl on this title tag easily. Meta content of a web page plays a major role to get indexed by search engines.

Most of the search sites (like Altavista, Hotbot etc.) employ this standard. The title of these web pages will be displayed as the link.

So make sure we follow this standard to get indexed quickly by the search engines to stay in the SERP (Search engine results Page) and rank in SERP.

Tips to write Title tag ("<"title">")

•Title tag ("<"title">") writing is skill and more over we need to remember that we follow few small words “commonsense” and “relevance” rather than logically.
•Commonsense is: how good you write you title tag ("<"title">") meaningfully as it should make some sense while someone reading it.
•Relevance is correlation between the content info and the title tag ("<"title">").
•Comprise a key phrase or keyword in Title Tag and confirm that key phrase or keyword is relevant to your web page of content.
•Choose the keywords for your web page and then manufacture the title tag around them.
•Assemble all the keywords and key phrases in the title tag ("<"title">").
•Title Tag ("<"title">") should provide information in a brief form with 63 characters so that it can easily be read by all major search engines.

Title Tag Writing/Constructing & Example to write the Title Tag

•Example 1: a lengthy listing of keywords - this is a bad example of writing a Title Tag. As we can’t get relevant information from this list.
•Example 2: "Untitled Document". You find this when visitors don't enter Title Tags. This is also a bad example as it will not fetch the required information.
•Example 3: Likewise, Welcome to entertainment. Again, it informs nothing about the subject to the search engine, the content of the page and will be useless to a visitor.
•Providing very little information regarding your web site (domain name); to search engine very little at all. Anyhow, visitors can get this info from in the browser; they don't need it in the Title Tag.

Good example of a Title Tag:

•“Hollywood Movies - Upcoming Hollywood Movies, Box office Result”

This keyword "Hollywood Movies" and tells about Upcoming Hollywood Movies, Box office Result provides the information in a brief form, with 63 characters and gives a idea about the website when someone reading it

Where can we edit the Title Tag and different editors to Edit the Title Tag

•Title Tags are simple to edit.
•To edit Title Tags we can rely on windows notepad, WYSYWIG editor - Dreamweaver and many other content management systems.


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