Nine steps to Better Marketing for the Search Engines
If you need to put in writing for the search engines and your site visitors too, the follow nine guidelines can be of good help. Always keep in mind that all search engines are like human: they want good related content that will help everybody in the end.
Step No. 1:
First, begin by writing attention-grabbing tag lines, written use H1 or H2 tags. This will help out you a lot with the search engines. Google gives extra weight to title tags in bold H1 or H2 tags. In addition, most people are overwhelmed with information from just about all over they seem, so they "scan read", particularly on the Web. Always keep in mind that if your headline doesn't get their focus and interest, everything else you write may go unread.
Step No. 2:
Choose just single and unique profit of your product or service that you wish to underscore over everything else. This is your fundamental selling mission. In order to help you make the best option of what that unique advantage should be, you should ask yourself what particular advantage makes your product or service different from your competition.
What really makes it better or unique? Is it of better quality? Is it easier to purchase? Is it less pricey than competing products? Does it have a longer guarantee? What value-added features or benefits does it incorporate?
Step No. 3:
Always keep in mind that testimonials sell. People want to hear from other users our customers that are previously using your product or service. Sincere, serious testimonials from real humans will help increase your sales, mainly on the Internet where building good credibility is a daunting task.
If you would like extra credibility, request permission to your testimonial clients if you could incorporate their contact information along with their experience in using your product or service. That final step should truly convince your visitors to buy.
Step No. 4:
On your initial clause, begin with your strongest advertising features and benefits. The first few paragraphs are mainly important, not only for your users but also for the search engines. When Google spiders crawl a web page, it tends to read the first two paragraphs more and will usually give them increased value than the rest of the page. Write these paragraphs to start a strong wish for your product or service by briefly telling the most important features and benefits and don't make the fault of going into too much detail up front.
Step No. 5:
You must write a whole list of all the features and benefits of your product or service, then you must convert each one of them into a direct benefit for the customer, one that he or she will actually be able to relate to. One way to successfully accomplish this is to look at every feature, one by one, and then ask yourself: "So what?" Put yourself in your customer's shoes: Why should you care about this feature or benefit? You should ask yourself: "What's in it for me?".
Step No. 6:
All the time write marketing text and copy that truly underlines the actual benefits in a way that makes a strong affecting connection.
Step No. 7:
Try to carefully notice and identify who it is you're writing for and why... What would be the finest "tone" to convey, ie: serious or light hearted? Will there be whichever level of technical terms discusses or more full technical topics that will be written? If so, will your visitors be able to understand it? What if their level of knowledge is only basic? You must always adapt the language used to your intended audience.
Step No. 8:
You must always write with as much a natural style as you probably can. However, never try to be easy or pretentious! Simply just write your text the way you would say it if you would be in front of your client or prospect.
Step No. 9:
Lastly but not least, at all times finish your page or section with a clear call to exploit, one that will also give them perhaps a sense of necessity such as: "Click here to order now" or "Call us toll free to reserve now". Some website owners and webmasters still include calls to action previously in the page and get some very good conversion results too.
If you need to put in writing for the search engines and your site visitors too, the follow nine guidelines can be of good help. Always keep in mind that all search engines are like human: they want good related content that will help everybody in the end.
Step No. 1:
First, begin by writing attention-grabbing tag lines, written use H1 or H2 tags. This will help out you a lot with the search engines. Google gives extra weight to title tags in bold H1 or H2 tags. In addition, most people are overwhelmed with information from just about all over they seem, so they "scan read", particularly on the Web. Always keep in mind that if your headline doesn't get their focus and interest, everything else you write may go unread.
Step No. 2:
Choose just single and unique profit of your product or service that you wish to underscore over everything else. This is your fundamental selling mission. In order to help you make the best option of what that unique advantage should be, you should ask yourself what particular advantage makes your product or service different from your competition.
What really makes it better or unique? Is it of better quality? Is it easier to purchase? Is it less pricey than competing products? Does it have a longer guarantee? What value-added features or benefits does it incorporate?
Step No. 3:
Always keep in mind that testimonials sell. People want to hear from other users our customers that are previously using your product or service. Sincere, serious testimonials from real humans will help increase your sales, mainly on the Internet where building good credibility is a daunting task.
If you would like extra credibility, request permission to your testimonial clients if you could incorporate their contact information along with their experience in using your product or service. That final step should truly convince your visitors to buy.
Step No. 4:
On your initial clause, begin with your strongest advertising features and benefits. The first few paragraphs are mainly important, not only for your users but also for the search engines. When Google spiders crawl a web page, it tends to read the first two paragraphs more and will usually give them increased value than the rest of the page. Write these paragraphs to start a strong wish for your product or service by briefly telling the most important features and benefits and don't make the fault of going into too much detail up front.
Step No. 5:
You must write a whole list of all the features and benefits of your product or service, then you must convert each one of them into a direct benefit for the customer, one that he or she will actually be able to relate to. One way to successfully accomplish this is to look at every feature, one by one, and then ask yourself: "So what?" Put yourself in your customer's shoes: Why should you care about this feature or benefit? You should ask yourself: "What's in it for me?".
Step No. 6:
All the time write marketing text and copy that truly underlines the actual benefits in a way that makes a strong affecting connection.
Step No. 7:
Try to carefully notice and identify who it is you're writing for and why... What would be the finest "tone" to convey, ie: serious or light hearted? Will there be whichever level of technical terms discusses or more full technical topics that will be written? If so, will your visitors be able to understand it? What if their level of knowledge is only basic? You must always adapt the language used to your intended audience.
Step No. 8:
You must always write with as much a natural style as you probably can. However, never try to be easy or pretentious! Simply just write your text the way you would say it if you would be in front of your client or prospect.
Step No. 9:
Lastly but not least, at all times finish your page or section with a clear call to exploit, one that will also give them perhaps a sense of necessity such as: "Click here to order now" or "Call us toll free to reserve now". Some website owners and webmasters still include calls to action previously in the page and get some very good conversion results too.
