Link Building Strategies
Link building is one of the key approaches of "off page SEO".
SEO Key Approaches:
- On page SEO
- Off page SEO
What is Link Building and description in different ways?
- Obtaining quality Web sites to link to our Web site, in turn to improve search engine’s rankings and Pagerank.
- The procedure of increasing the amount of total links that are heading or navigating towards our website.
- Links might be either internal or external links (usually both). External links (back links) which are obviously links from other websites to your website.
- Obtaining quality Web sites links will include :
- Earning links
- Trading links
- Trading services for links
- Article links
- Press Release links
- Resource page links
Major steps/types of Link building:
Types of links to determine the best factors to use to make an educated decision on quality link building selections
- One way Link building (Regular)
- Two way Link building (Reciprocal) is link exchange between two web sites
- Three way Link building (Reciprocal) receiving the link from others web site and in turn we provide a Back link from one of our other website.
Why do we do Link Building?
Link Building is one of the most effective ways of increasing the number of back links as well as traffic.
How do we do Link Building?
There are different approaches Link Building. Each individual will go ahead with their own unique ideas. One feature that is numbers. Simply 10 or 25 links per month is simply an amateur idea.
Rules to follow while performing Link Building:
Ensuring that
- Our Website content is unique
- Informative, relevant, category wise
- Useful and Entertaining
- More number of people will link back to our content
- Bookmark the content and tell friends about it
- Performing link exchanges with other websites
- Contacting the owners of the website via their contacts page
- First preference to “add our site” and providing the exact html code.
- Requesting the top competitor to link us And also Link Building is based on
- View Number of competitors back links via Yahoo Site Explorer
- Where they are
- Their rank
- How long they have ranked for
- Organization and specification factors of types links (Regular/Reciprocal).
Do not go for Link Building:
- For those Websites with recent rankings is not at all good choice.
- For high volume which effects take time to show their best impact.
Buying Links:
- Buying Back link from important web sites is a costly approach but brings worthy traffic to our website.
- Buying link on the most viewable page of the seller’s website which that page must have a good Pagerank as well as valuable information.
- Blogs, submitted to a Blog directory and records online.
Web Directories:
Obtain few good worthy directories being listed in from the millions of spam my ones, and then a link or two from these types of sites is really a plus.
Suggestions:
Google is the only Search Engine that will not encourage link buying especially in the view of PageRank instead of traffic (i.e. difficult to determine). Better ignore any Search Engines offers paid ads, and creates traffic.
