On-Page Optimization
Gaining a top ranking in a search engine is not the easiest thing for many as search engines are becoming more elegant & quick day by day.
Hence we need to update our website high-quality content to apex our competitors.
On page optimization is the very initial step of SEO which each webmaster should follow.
Why on-page optimization is so important?
By doing accurate on-page optimization to our website we can rank well in a search engine as well as to improve the overall readability of our website to the visitors.
Most important on-page optimization techniques to implement and to optimize a web-site a healthier introduction to the search engines in addition to boost the overall CTR (Click-Through-Rate) ratio.
Title Optimization
Title tag plays the key role in on-page optimization element. A title tag ought to be short but expressive enough to recognize our web-site and its business to visitors. Title tag is the primary object that is viewed & indexed by the search engines. Title tag has given the very high priority which will be displayed to the searcher out of thousands results. A web-site’s title has to appeal enough for a searcher to find out ample relevant information as well as it has to be attractive enough to the search engine in turn to rank our website in thousands of other similar websites like ours.
Important things to include in your title:
Submitter Name/ Business Name / Site Name: By providing the relevant information to customers like our brand name by keeping it someplace in our title.
Keywords: To gain good rank for definite keywords, Always good to keep a few of them in the title tag. A Title tag signifies the complete essence & content of the website.
E.g.-So if we are advertising bouquets online then we need to include keywords like – order bouquet, home delivery bouquet etc in our title tag. Forcing of excessive keywords in title may confuse the humans as well as the search engine.
Meta Tags Optimization
Meta Description is incredible and can’t just be ignored. A web-site’s Meta description should include a short description about the website concentrates on the areas and services that our selling is specific in. This little portion of text can be measured as a selling snippet, a searcher discovers it appealing and clicks and step inside our web-page to get more information. If our Meta Description is too common and isn’t written enough well then web-site will just be ignored immediately by the visitor.
Important things to include in your Meta Description:
Incorporate promotion Point– Inform customers significance of our website through web-site’s Meta Description, to get certainly benefit over competitors in the SERP.
E.g. - If you advertise ‘Christmas Products’ then use a phrase like “Hurry Up Christmas Offer on all Products and Gifts” might effect in bringing more number of clicks and visitors as our description will accurately match the essence of search executed by the visitor.
Keywords – Insert keywords those will give you some benefit in Google’s relevancy algorithm.
Important HTML Tags
It is essential to highlight certain areas of the website so that our readers to go through and notice. There are quite a few tags in html (header tags [h1] [h2] [h3], Bold [strong], Italic [em]) etc. The text inside (h1) header tags will be given extremely high significance by the search engine
Header Elements:
Header 1: Header 1 must be used to describe the major part of the web-page. Habitually Header 1 (H1) is used for Site’s title or header text.
Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or crucial divisions of web-pages. Punctuating the content with headers is the best practice since it makes our web-site more readable and simple to navigate.
Text Styles:
Bold: Bold few words which are of high significance. Occasionally it’s advisable to bold appropriate keywords.(Over doing may be considered as Spam)
Italic: Use the [em] tag to highlight definite words which will appear in italic.
Quote: High importance for “quoting from somebody”.
Keyword Optimization & Synonyms
Web site content should be optimized in such way that it has to go well with both search engines and readers. Filling/Stuffing web-site with excessive keywords can make the site illegible. Maintain equilibrium among your keywords & content.
Important elements of Keyword Optimization:
Research: Perform an accurate study before choosing keywords. Rely on free keyword search tools to do keyword research.
E.g. - Google Adwords Keyword Tool, SEObook Keyword Suggestion tool, Overture Keyword Tool.
Keyword Density: Maintain modest keyword density which helps the search engine to discover that the web-page is exactly related & pertinent to the targeted keyword.
Synonyms & Related Keywords: Employ synonyms rather than including a high keyword density which helps to reckon the content as expected and help out in SEO.
Multiple Keywords: Sometimes it is the best practice to aim for few multiple keywords (combinations of) as they are reasonably gives a good rank. Collect some quality multiple keywords through keyword research to optimize the web-site.
E.g. – ‘best’, ‘free’, ‘cheap’, ‘top’ etc. alongside the actual keyword to get some first-class multiple keywords.
Link Optimization
It is very much essential to optimize internal & external links for search engines in addition to give the visitors a better navigation.
Essential elements of Link Optimization:
Employ using good Anchor Text when linking to others. Comprise the appropriate keyword in the anchor text that offers the outbound link a ‘correct meaning’ and significance.
A good quality & fresh Internal Link Structure with proper use of anchor text will certainly help.
Image Optimization
If a web-site has more number of images it is very easy for a human reader to read the image and its meaning but search engines (Crawlers) can’t read them at all. As the interpreting process of the Web crawler is completely different.
Search Engine spiders can only read text but not images. Hence we use some special tags for images to facilitate search engines some denotation.
Important Image Optimization Elements:
Alt text:
Spiders / Crawlers can only read the ALT text but not the image and its meaning.
The text must denote the name of the image and must be short.
Alternate Text displays name of the image when run mouse over the image present on our web page.
Use our relevant keywords as ALT text.
In case the browser can’t show the image for some reason, the alt text will be read by the Spider in place of that exact image.
File name:
Use meaningful file name for images.
Keep image file name exact to the ALT text.
E.g.- Names like “Nicole-Kidman. jpg” instead of meaningless “DSC22012.jpg”.
Image Title:
Every time use the title tag in images which will display the title as tool tip when a you run a mouse over the image.
E.g. Image with title tag:
[img src=”http://imagelocation.jpg” a lt=”Image description” title=”Title of the Image”]
Image Linking:
Always link images through keywords with the anchor text.
Gaining a top ranking in a search engine is not the easiest thing for many as search engines are becoming more elegant & quick day by day.
Hence we need to update our website high-quality content to apex our competitors.
On page optimization is the very initial step of SEO which each webmaster should follow.
Why on-page optimization is so important?
By doing accurate on-page optimization to our website we can rank well in a search engine as well as to improve the overall readability of our website to the visitors.
Most important on-page optimization techniques to implement and to optimize a web-site a healthier introduction to the search engines in addition to boost the overall CTR (Click-Through-Rate) ratio.
Title Optimization
Title tag plays the key role in on-page optimization element. A title tag ought to be short but expressive enough to recognize our web-site and its business to visitors. Title tag is the primary object that is viewed & indexed by the search engines. Title tag has given the very high priority which will be displayed to the searcher out of thousands results. A web-site’s title has to appeal enough for a searcher to find out ample relevant information as well as it has to be attractive enough to the search engine in turn to rank our website in thousands of other similar websites like ours.
Important things to include in your title:
Submitter Name/ Business Name / Site Name: By providing the relevant information to customers like our brand name by keeping it someplace in our title.
Keywords: To gain good rank for definite keywords, Always good to keep a few of them in the title tag. A Title tag signifies the complete essence & content of the website.
E.g.-So if we are advertising bouquets online then we need to include keywords like – order bouquet, home delivery bouquet etc in our title tag. Forcing of excessive keywords in title may confuse the humans as well as the search engine.
Meta Tags Optimization
Meta Description is incredible and can’t just be ignored. A web-site’s Meta description should include a short description about the website concentrates on the areas and services that our selling is specific in. This little portion of text can be measured as a selling snippet, a searcher discovers it appealing and clicks and step inside our web-page to get more information. If our Meta Description is too common and isn’t written enough well then web-site will just be ignored immediately by the visitor.
Important things to include in your Meta Description:
Incorporate promotion Point– Inform customers significance of our website through web-site’s Meta Description, to get certainly benefit over competitors in the SERP.
E.g. - If you advertise ‘Christmas Products’ then use a phrase like “Hurry Up Christmas Offer on all Products and Gifts” might effect in bringing more number of clicks and visitors as our description will accurately match the essence of search executed by the visitor.
Keywords – Insert keywords those will give you some benefit in Google’s relevancy algorithm.
Important HTML Tags
It is essential to highlight certain areas of the website so that our readers to go through and notice. There are quite a few tags in html (header tags [h1] [h2] [h3], Bold [strong], Italic [em]) etc. The text inside (h1) header tags will be given extremely high significance by the search engine
Header Elements:
Header 1: Header 1 must be used to describe the major part of the web-page. Habitually Header 1 (H1) is used for Site’s title or header text.
Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or crucial divisions of web-pages. Punctuating the content with headers is the best practice since it makes our web-site more readable and simple to navigate.
Text Styles:
Bold: Bold few words which are of high significance. Occasionally it’s advisable to bold appropriate keywords.(Over doing may be considered as Spam)
Italic: Use the [em] tag to highlight definite words which will appear in italic.
Quote: High importance for “quoting from somebody”.
Keyword Optimization & Synonyms
Web site content should be optimized in such way that it has to go well with both search engines and readers. Filling/Stuffing web-site with excessive keywords can make the site illegible. Maintain equilibrium among your keywords & content.
Important elements of Keyword Optimization:
Research: Perform an accurate study before choosing keywords. Rely on free keyword search tools to do keyword research.
E.g. - Google Adwords Keyword Tool, SEObook Keyword Suggestion tool, Overture Keyword Tool.
Keyword Density: Maintain modest keyword density which helps the search engine to discover that the web-page is exactly related & pertinent to the targeted keyword.
Synonyms & Related Keywords: Employ synonyms rather than including a high keyword density which helps to reckon the content as expected and help out in SEO.
Multiple Keywords: Sometimes it is the best practice to aim for few multiple keywords (combinations of) as they are reasonably gives a good rank. Collect some quality multiple keywords through keyword research to optimize the web-site.
E.g. – ‘best’, ‘free’, ‘cheap’, ‘top’ etc. alongside the actual keyword to get some first-class multiple keywords.
Link Optimization
It is very much essential to optimize internal & external links for search engines in addition to give the visitors a better navigation.
Essential elements of Link Optimization:
Employ using good Anchor Text when linking to others. Comprise the appropriate keyword in the anchor text that offers the outbound link a ‘correct meaning’ and significance.
A good quality & fresh Internal Link Structure with proper use of anchor text will certainly help.
Image Optimization
If a web-site has more number of images it is very easy for a human reader to read the image and its meaning but search engines (Crawlers) can’t read them at all. As the interpreting process of the Web crawler is completely different.
Search Engine spiders can only read text but not images. Hence we use some special tags for images to facilitate search engines some denotation.
Important Image Optimization Elements:
Alt text:
Spiders / Crawlers can only read the ALT text but not the image and its meaning.
The text must denote the name of the image and must be short.
Alternate Text displays name of the image when run mouse over the image present on our web page.
Use our relevant keywords as ALT text.
In case the browser can’t show the image for some reason, the alt text will be read by the Spider in place of that exact image.
File name:
Use meaningful file name for images.
Keep image file name exact to the ALT text.
E.g.- Names like “Nicole-Kidman. jpg” instead of meaningless “DSC22012.jpg”.
Image Title:
Every time use the title tag in images which will display the title as tool tip when a you run a mouse over the image.
E.g. Image with title tag:
[img src=”http://imagelocation.jpg” a lt=”Image description” title=”Title of the Image”]
Image Linking:
Always link images through keywords with the anchor text.
