Search Engine Optimization - What is SEO, How Search Engines Work, Major Search Engines.

Search Engine Optimization (SEO) is often considered as more technological part of Internet marketing. SEO is useful in promoting of sites and it requires some knowledge –like HTML, etc. SEO is also known as SEO copyright because the technique that is used for promoting sites in search engines like Google, msn, Yahoo deals with content. SEO is also an activity of optimizing net pages.

SEO it does not automatically guarantee if you ignore basic rules, this definitely will not go unnoticed i.e to get into the top 30 results in Google for a particular keyword, the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

SEO is to increase the traffic to a website but SEO is not advertising. Result may include in paid search but main basic idea behind SEO is to get good placement in result not for pay.

How Search Engines Work?

Although technology advanced rapidly, search engines are far from intelligent from humans. Search performed several like– crawling, processing, retrieving, indexing, and calculating relevancy.

Search engines crawl the Web for what we looking for. The software we use, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders track links from one page to page and index everything they find on their way, it is impossible for a spider if an existing page has been modified. Sometimes crawlers will not useful in this case. All Web sites should be tested using a site maintenance tool in order to catch errors in operation before broadcasting you site visitors. HTML errors can hold back a search engine spider's ability to index a site, it to be viewed in a manner different from how it was intended.

After crawled a page, index its content. The indexed page is placed in a giant database, from which we can retrieve it. The process of indexing is to identify the words and expressions. Search engines describe about the page and assign the page to particular keywords. They might not get the meaning of a web page help them by optimizing it, to get higher rankings.

Differences Between the Major Search Engines

The basic principle of process of search engines is all almost, the minor to major differences between results. For different search engines different factors are important. If we want to conquer major search engines, like different stuff we should optimize them carefully.

Title Tag - Title Tag Optimization, Title Tag Importance, Tips to Write Title Tag.

TITLE Tag

Writing the title tag is the most important technique of content management of search engine optimization.
•Using a proper title tag visitors get search results on a search engine
•Search engine spiders are inclined to give some credit to title tags for indexing purposes

With effective, meaningful and relevant “Title Tag” you can drive visitors to your web site.

Most of the web developers ignore the significance of the ("<"title">") title tag. However, according to HTML standards and specifications employing of title tag ("<"title">") is compulsory; we see many number of web sites (web pages) do not follow the standard of employing title tag.

Title tag ("<"title">") provides us a chance to spell out the content of our web site (web pages) pages. Briefly title tag is an over view or snap shot or name of our particular web page. It tells the significance of the content which is present in our web pages. More over search engines and search engine crawlers can interpret these html tags and they can crawl on this title tag easily. Meta content of a web page plays a major role to get indexed by search engines.

Most of the search sites (like Altavista, Hotbot etc.) employ this standard. The title of these web pages will be displayed as the link.

So make sure we follow this standard to get indexed quickly by the search engines to stay in the SERP (Search engine results Page) and rank in SERP.

Tips to write Title tag ("<"title">")

•Title tag ("<"title">") writing is skill and more over we need to remember that we follow few small words “commonsense” and “relevance” rather than logically.
•Commonsense is: how good you write you title tag ("<"title">") meaningfully as it should make some sense while someone reading it.
•Relevance is correlation between the content info and the title tag ("<"title">").
•Comprise a key phrase or keyword in Title Tag and confirm that key phrase or keyword is relevant to your web page of content.
•Choose the keywords for your web page and then manufacture the title tag around them.
•Assemble all the keywords and key phrases in the title tag ("<"title">").
•Title Tag ("<"title">") should provide information in a brief form with 63 characters so that it can easily be read by all major search engines.

Title Tag Writing/Constructing & Example to write the Title Tag

•Example 1: a lengthy listing of keywords - this is a bad example of writing a Title Tag. As we can’t get relevant information from this list.
•Example 2: "Untitled Document". You find this when visitors don't enter Title Tags. This is also a bad example as it will not fetch the required information.
•Example 3: Likewise, Welcome to entertainment. Again, it informs nothing about the subject to the search engine, the content of the page and will be useless to a visitor.
•Providing very little information regarding your web site (domain name); to search engine very little at all. Anyhow, visitors can get this info from in the browser; they don't need it in the Title Tag.

Good example of a Title Tag:

•“Hollywood Movies - Upcoming Hollywood Movies, Box office Result”

This keyword "Hollywood Movies" and tells about Upcoming Hollywood Movies, Box office Result provides the information in a brief form, with 63 characters and gives a idea about the website when someone reading it

Where can we edit the Title Tag and different editors to Edit the Title Tag

•Title Tags are simple to edit.
•To edit Title Tags we can rely on windows notepad, WYSYWIG editor - Dreamweaver and many other content management systems.

Yahoo Search Submit - Yahoo Search Submit Basic, Yahoo Search Submit Pro.

Yahoo SSP Feed is to give good search knowledge to web searchers by navigating them to relevant quality web content in response to a search term or keyword. Yahoo provides two versions of search submit in which you can submit your URLs fast and easily for better yahoo algorithmic search engine results.

•Search Submit Basic
•Search Submit Pro

Search Submit Basic Features:

Here in Search Submit Basic you can use 5 URLs per domain for submission in to yahoo non sponsored search results.

•Fast Inclusion: Your website will be in yahoo search engine results within four days.
•Performance report: Daily Performance Report about the number of clicks and average rankings in yahoo search engine results.

Search Submit Pro:

Search Submit Pro provides you the tools to modify your search marketing strategy. Increase your presence in the algorithmic search results, achieve more control over the method your Web content is presented.

Yahoo Search Submit Conditions: -
•Web page should have unique content
•Pages should be designed by giving first preference to humans and next to the search engines.
•When applicable content should have the hyperlinks in a way that it is useful to the user to find the related content.
•Meta Tags that precisely describe the content of the web page.( Only for Search submit pro)

Yahoo Search Submit does not accept URLs that contain:

•Adult content
•Drug or pharmacy content
•Gambling content
•Predominantly affiliate content
•URLs that have significantly the same content as other domains available on the web
•URLs whose sole purpose is to direct the user to another page (ex: doorway pages)
•URLs for pages that hide or disguise text from the user
•Cross-linking sites excessively, to inflate a site's apparent popularity
•Pages that use the Cloaking technique.
•Pages with keyword stuffing.

Google Filters - Google Sandbox Filter, 30 Filter, Google Bombing Filter, CO-citation Linking Filter.

Google Filters and How to Get Around with Google Filters

Below are some Google filters and how to work around with this Google filters:
Google Sandbox Filter: For new domains usually Google sandbox filter applies around for a while. Google implemented a sandbox filter that will prevent new domain from getting decent rankings for keywords. Brand new domains also rank well for non competitive keywords.
How to work with this Filter: Trust rank systems Google usually used. Trust ranks system means if your site has back link from authority sites, Google trust this authority sites and as well as your website also, then your website getting out of Google sandbox filter. Getting backlinks from authority sites is very difficult. Try to increase content and rank well for less competitive keywords to long tail keywords

Google 30 Filter: When a website use spam seo techniques (java redirects, key word hiding, using doorway pages) then Google will apply this filter. Then website rankings drop by 30 spots.
How to get around this Filter: If a website penalized by this Google 30 filter, website can get back in ranking aging by removing spam elements

Google Bombing Filter: Google bombing filter applies when a website has a large number of inbound links with same anchor text. Large number of inbound links with same anchor text is unnatural for inbound linking structure.
How to work with this Filter: If a website has applied by this Google Bombing filter, then mostly like that website has been banned from search engines. Requesting for re-inclusion is the best bet. If the Google bombing filter is not applied best thing to do is go back and request the people to change your website anchor text with different anchor text.

Google Bowling Filter: Google bowling filter is really not a filter, its is a series of black hat techniques that a website get banned. Google bowling filter is only effective on new website with low trust rank.
How to get around Google Bowling Filter: If a website applied by this filter requesting for re-inclusion is the only option.


Google Duplicate Content Filter: Google duplicate content filter will applies a website has duplicate content in the pages. If this filter applies website not rank well in SEPR and page rank also devaluate.
How to get around this Filter: If you find this filter applied to your website just remove duplicate content.

Over Optimization Filter: Over optimization on page can cause banded or hardship in SERP rankings. Over optimization consider as keyword stuffing, too much keyword density and Meta tag stuffing, keyword proximity optimization.
How to work with this Filter: Don’t over optimize a page

Page Load Time Filter: If a website take to long time to load then search engine spider will time out and move spiders past form website or page, from this a page never being cached and indexed.
How to work with this Filter: Make sure webpage’s optimize for over load time.

Broken Link Filter: Broken internal links can cause pages away from being crawled, cached and indexed.
How to work with Broken Link Filter: Make sure test website for broken links.

To many links at once Filter: if a website get too many inbound links very fast, then this filter applies and the result can cause banned by search engines.
How to work with this Filter: Don’t participate in black hat link schemes and link spamming.

CO-citation Linking Filter: Google watch your website inbound link structure with co-citation linking filter. If your website has inbound links from casino or prone related, then Google will treat your website related to casino or prone and poor constructed co-citation will damage your rankings.
How to get around CO-citation Linking Filter: Don’t get links from casino or prone related sites and follow linking quality guidelines.

links.htm Page Filter: If Google determine the links.htm page then this filter penalizes website rankings. Using reciprocal linking is not promoted by Google. Reciprocal linking is old seo technique
How to work with this Filter: Instead of using “links” as webpage title and name try using different link “websites” or “cooldirectories” as this help get around with this links.htm page filter.

Google Supplemental Results: Google supplemental results indexed a website pages and put the pages in sub database in Google. Google supplemental results don’t rank well and for a query Google don’t have enough results then only Google use Google’s supplemental database.
How to work with this Filter: Get some inbound links to webpage.

Google Domain name Age Filter: Older websites and domain names are more likely to rank well in SERP for keywords rather than new websites. If a website is in this filter that website not rank well for competitive keywords in SERP unity the website grows older.
How to work with this Filter: Get quality inbound links and with high trust rank from authority sites.